WordPress Page Load Time: Case Study: Switching Hosting Providers

Page load times are important for Google Rankings, and the site that we will discuss in this article did not perform as we expected.

We were still running on an old server, and clearly the hosting provider did not update the servers as expected.

Well then, let’s get started…

Hosting Provider:Hostgator
Plan:Shared / Baby
Price per Month:$ 11.95

Website: https://alwayswhiterteeth.com

Baseline

Mobile

Desktop

Why switch hosting providers?

Clearly, something is wrong with the performance of this website. Why did I decide to switch the hosting provider?

After loading the site with Chrome, and using “Developer Tools” I found that the first file that was loading, took 1.31s for 18.3 KBytes. That is clearly a problem. All of the other files are dependent on this file to load, before the rest of the files will start loading.

Where did I switch to?

Hosting Provider:IONOS
Plan:WordPress
Price per Month:$ 0.50 – including domains for 1 year.
Register nowIONOS.com

Result:

Mobile

Desktop

This was unexpected!

I expected a massive increase in the Mobile Page speed, but with only 5% increase, was it really worth it?

At we did see a 24% increase in page load speeds on Desktop. I guess we will have to optimize the site a lot more. That said, for only $0.50 per Month, the move is worth it!

Warning

When I switched my hosting providers, it took 5 days for the transfer to complete. This included a domain name transfer too. In this time, you can not change any DNS Settings.

Optimizing WordPress Page Load Times: Case study

Site: petswows.com

After I’ve completed my investigation on “Impact of WordPress Plugins on Page Load Speed”, I figured let’s optimize the performance of one of the websites I’ve been neglecting a bit.

What is the current speed of petswows.com?

Baseline: Load Time Score

I jumped over to PageSpeed Insights to run a quick check of what was the current score for the website.

And this is the result I found:

Mobile

Desktop

Wow, this is appoaling to say the least. A score of 37 on Mobile. Definately something we can improve on.

Step 1: Activate Boost in JetPack Stats

So, what to do first? Knowing that I also run “JetPack Stats” on this site, my first change is to activate
“Site Boost”.

After playing with the extra settings for performance, it was clear something else was wrong. Mobile is now even worst than before at 35. We will have to looking at this in more detail. Desktop did however jump to 93, which is amazing.

Latest result after activating Boost:

Mobile

Desktop

First things first. Clearly, something is causing massive load times on the mobile side. Opening the website on my iPhone, I did notice that the initial screen did load rather quickly. However, I waited quite some time for the images to load – between 15 and 20 seconds.

Step 2: Reduce image size and dimensions

Sure enough, even though my logo was perfect, and I wanted everyone to see it in all its glory, it was unfortunately 2.2 MB in size. Also, the size was 5238 by 2050 pixels.

I’m sure everyone would agree that this is the best logo you have ever seen for a website, but it was time to

So, to fix this, I had to reduce the size, to something more realistic.

I also updated some of the other images, especially the images used on the first screen.

The result after compressing the first 3 image files:

Mobile

Desktop

We did lose some of our score in Desktop, but the 18 point gain in Mobile, I’ll take any day.

Impact of WordPress Plugins on Page Load Speed

Ever wondered what the impact is of some of the most used Plugins that are available for WordPress?

Page load times are important for user experience, but Google also take this into account when deciding how well a website will perform in it Search Result Pages.

For this experiment, I’ll be using my newly created site: nutrition-pit.com.

Below you will find some of the Plugins I’m using, and what the impact is of each. Additionally, I will also list alternatives for each of the Plugins, should you decide, the additional load time is too big.

For this experiment, I will be using PageSpeed Insights to determine the page load speeds.

To see the current load speeds please view:

To Start-off, we will be using one of the simplest WordPress Themes: Twenty Twenty-One version: 1.4.

The first test on PageSpeed Insights provided me with an also perfect score.

Plugin Load Time score summary

Plugin addedMobileDesktop
Baseline10099
Jetpack – WP Security, Backup, Speed, & Growth – Site Stats95 (-5)98 (-1)
Jetpack – WP Security, Backup, Speed, & Growth – Boost98 (+3)100 (+2)

Baseline: Load Time Score

Mobile

Desktop

The initial baseline score is actually great. With Mobile at 100 and Desktop at 99, we will easily see the impact of the different Plugins. So let’s get started…


Jetpack – WP Security, Backup, Speed, & Growth:
Site Stats

Note: It seems like there is 0 impact on the loan speed if the Plugin is activated, but not setup yet.

But what a shock. a drop of 5 points for the mobile load speed. That is really unexpected. Especially

Mobile

Desktop


Jetpack – WP Security, Backup, Speed, & Growth:

Site Boost

Luckily with Jetpack, we can also activate the Site Boost package. With a single click, the website is back to a much better load time. We are still not back at a 100 score for mobile, but we do have some much needed functionality to track the users that access the website. Strangely enough, our Desktop speed is now at 100.

Additional Settings:

Mobile

Desktop


Cheatsheet to your first Blog

Build a reputation

What?

No domain? No website to build? What is going on here? What is this guy all about?

Bare with me!

Reputation is everything. That is why, your first step is to create an “About Me” page, a “Bio page”. Who are you?

The game has changed, and this is the secret the so-called Gurus won’t tell you.

Step 1:

Create a bio page

Step 1: Create a Bio

You have to convince people, why you are the Authority on the subject. If you can’t do this, there is no way you will be able to convince any human, machine, or AI that what you have created is worth reading. In essence, establish credibility.

But don’t despair if you are not an authority yet. We will help you step by step to create

What you can include in your bio:

  1. Degree, education, training, certificate
    • Be bold, if you have a degree, mention it. If you have done the time, and you have the proof, now it the time to show the world.
    • If you do not have the necesary, can you take an online course, or receive training.
  2. Conferences / podcasts / quoted
    • Have you ever spoken at conferences, discussed the topic on a podcast, or ever been quoted by a magazine?
  3. Books / Ebooks
  4. Real-life experience
  5. Ownership
    • Do you own the product you are going to blog about? Then say so.
    • Buy it, rent it or borrow it!

Keep updating your bio

Keep updating your Bio as you build more content on the web, and be sure to refer back to other similar content on the web you have collaborated with.

Why do you need a bio?

A bio’s purpose is to tell the reader who you are and what you do by listing your experience and accomplishments and substantiating your claims with statistics and facts. The credibility of your personal brand will be formed by all of these components.

Learn from others

Find other Authors, and see what have they written in their bios, and incorporated that in yours.